BETTEX India was delighted to
welcome ASDA to our India office for a business meeting focused on Kidswear.
The visit was attended by our India team alongside Rachael Shelmerdine and Emma
Eastoe from our UK R&D team, who joined to support the discussion on design
and product direction for the upcoming season.
The meeting centered on SS27
orders for the Indian market, marking a significant expansion of our business
partnership with ASDA. It reflects the growing trust global retailers place in
BETTEX's India sourcing capabilities — bringing together UK-based design
expertise and on-the-ground manufacturing strength to deliver kidswear that
balances comfort, compliance, and quality at scale.
As BETTEX continues to grow its
presence across India, collaborations like this reinforce our position as a
long-term, design-led sourcing partner for global brands.
